The strategy Gibson Innovations employed to get the new “Trainer” off the blocks. With the “Trainer,” Gibson Innovations wanted a piece of the double-digit growth in the headphone market (nearly $2 billion in the U.S*.; over $8 billion worldwide**). But for obvious...
The upsell is one of the core components of sales in general. It is the offer of another compatible product in addition to the original product, frequently with the promise of a discount if both are purchased. Upsells increase the average order value of a sale and can...
Client: Pfizer Product: Pfizer Family of Cox-2 Inhibitor Drugs Price Point: Lead Generation Objectives: The primary objectives of the Pfizer infomercial were to educate potential patients of the merits of Pfizer’s family of Cox-2 inhibitor drugs, to encourage them to...
Script to Screen and M2 Marketing and Management are delighted to share our latest project for the Flexzilla® Premium Hose on behalf of our client Legacy Manufacturing Company. Since 1986, Legacy Manufacturing has been making high-quality, durable equipment for...
What You Need to Know About Direct-to-Consumer Marketing Going Direct-to-Consumer Direct-to-Consumer (or “D2C”), has become one of the most important forms of sales to get goods and services into the hands of the public. Direct-to-Consumer is the method of selling a...
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