A Case for Shark

A Case for Shark

If you’ve been paying any attention to what’s been happening on TV and online over the past few years, you would’ve surely seen a Shark vacuum commercial or infomercial at some point during the day or evening aggressively and purposely showing how and why it’s such a...
Brand Versus Direct-to-Consumer Advertising

Brand Versus Direct-to-Consumer Advertising

Brand Versus Direct-to-Consumer Advertising See what a commercial for a Popeyes Fried Chicken Sandwich looks like using a DTC strategy. Brand versus Direct-to-Consumer advertising. We break down the power of one of the simplest DTC tactics.   Overview Today we...
“WHY” LONG FORM DRTV? THE BUSINESS CASE

“WHY” LONG FORM DRTV? THE BUSINESS CASE

With the continued upswing in the economy, savvy marketers are looking for proven new strategies that can dramatically increase sales, revenues and profits while building their brands. Enter the Long Form DRTV show. Why did brands invest an estimated $1-billion in...
Why Long-Form DRTV Advertising Works So Well

Why Long-Form DRTV Advertising Works So Well

Why did brands invest nearly $1 billion in Long-Form DRTV media during 2016? The answer is simple: An effective Long-Form campaign is a huge competitive advantage, and a way to make challenging sales goals suddenly look easy. Here are five reasons why: 1. You’ve got...

Pin It on Pinterest

Click for a Strategy Review