A Behind the Scenes Look at DTC Marketing Watch DRTV Expert, Ken Kerry and Cannella Media DTC Executive Vice President, Bill Raymond Get an Inside Look into the World of Direct-to-Consumer Marketing #ThoughtLeaderThursday On April 28, 2022, Script to...
BRAND RESPONSE Watch the Video Experience transformational growth driving real business through direct-to-consumer and drive-to-retail channels. Shape Brands and generate millions in sales through Brand Response advertising. STS Group connects the disciplines of...
This Works Marketing Live is a weekly Facebook Live stream dedicated to news and information surrounding the Direct-to-Consumer marketing industry. On Episode #63, Today on This Works Marketing Live, Ken talks about uplift in Direct-to-Consumer television. You can...
The Script to Screen Group is the only agency to have top 5 performing campaigns in each of the 5 primary verticals. Advertising Agencies Bozell WorldwideBronner Slosberg HumphreyCarmichael LynchDentsuNextLiggett/StashowerMcCann-EricksonAutomotive Automotive AAA...
The Media Efficiency Ratio, or MER, is the number that is a snapshot of an infomercial’s overall success or failure during a media buy period. The higher a MER is achieved, the more successful the media buy performance was. This ratio is derived by dividing...
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