Insider Interviews / Thought Leader Thursday
Welcome to SCRIPT TO SCREEN
Insider Interviews
As thought leaders, we inspire, empower, shape cultures and maximize sales
effectiveness and results through deep intrinsic customer engagement strategies.
Ken and Barbara Kerry, co-founders of Script to Screen
We help grow Direct-to-Consumer revenues for businesses, particularly those that desire relationships with their consumers and or want to support their retailers. We want to share what we have learned and what we are learning with you so we have created the Script to Screen #ThoughtLeaderThursday webinar series. Every month, we interview business and thought leaders about what they are doing to find new growth and revenue in today’s modern economy. We shine a light on the tactics and strategies that you can use today and in the future to help your business thrive.
See some of our videos and interviews below!
Insider Interviews
Watch “How DTC Stays Relevant in 2021”
Performance marketing is an invaluable tool when it comes to optimizing your media. Maximize your media spend by making your money do more for you. Learn the importance of knowing your customers and staying current with their problems and concerns.
Watch “The Science of Modern Telesales”
Telesales are often forgotten about in a world of digital sales, but they can be an incredibly profitable source of sales. The question is do you know enough about them to profit?
Watch The VaynerMentors Approach to Direct-to-Consumer and Growing Your Business
Join DRTV Expert, Ken Kerry and The Sasha Group SVP, Consulting Lead Maribel Lara as they discuss how the VaynerMentors program helps Direct-to-Consumer businesses find growth and success.
Featured Content
DTC Marketing – It’s All About Exposure!
This month’s newsletter is about the game changing shift in media deals, a showdown between traditional linear and streaming platforms in NCAA College sports and how this affects DTC Marketing.
DTC Marketing – Multi-Channel Attribution
This month’s newsletter is about multi-channel attribution and how that has changed the game in direct-to-consumer marketing.
The Game Has Changed- VSL’s
Are you looking to test your product in a new market but don’t want to invest in a larger television campaign right away? Or are you relaunching a product and want to make sure your messaging hits the mark? Look no further than the video sales letter (VSL).
