The Game Has Changed- VSL’s

by | Mar 22, 2023 | Featured Content, Direct to Consumer, Insights

The Game Has Changed- VSL’s

Are you looking to test your product in a new market but don’t want to invest in a larger television campaign right away? Or are you relaunching a product and want to make sure your messaging hits the mark? Look no further than the video sales letter (VSL).

A VSL is a video that acts as a sales letter. It’s designed to walk the viewer through the benefits of a product or service and encourage them to make a purchase. But VSLs can do more than just sell. They can also be a powerful tool for testing media and sales messaging.

In this video, we explore two case studies of direct-to-consumer campaigns that used a VSL to test a market more efficiently. The first case study is for “InMit,” an intermittent fasting supplement. The second is for “Banjow Minnow,” a legacy fishing lure brand being relaunched.

By using a VSL to test their messaging, both InMit and Banjow Minnow were able to collect first-tier data on their audience’s response. This data allowed them to refine their messaging and optimize their media spend before launching a larger campaign.

Overall, the VSL proved to be a powerful tool for both InMit and Banjow Minnow in testing their markets and optimizing their messaging. By collecting first-tier data, they were able to refine their approach and make the most of their media spend. Consider using a VSL for your next campaign and see the results for yourself.

InMit Fasting VSL

Banjo Minnow VSL

 

 

 


Script to Screen’s Insider Interview Podcast

Insider Interview Logo


Archives

Pin It on Pinterest

Share This
Click for a Strategy Review