Insights

The Game Has Changed- VSL’s

The Game Has Changed- VSL’s

by | Mar 22, 2023 | Featured Content, Direct to Consumer, Insights

The Game Has Changed- VSL’s

Are you looking to test your product in a new market but don’t want to invest in a larger television campaign right away? Or are you relaunching a product and want to make sure your messaging hits the mark? Look no further than the video sales letter (VSL).

A VSL is a video that acts as a sales letter. It’s designed to walk the viewer through the benefits of a product or service and encourage them to make a purchase. But VSLs can do more than just sell. They can also be a powerful tool for testing media and sales messaging.

In this video, we explore two case studies of direct-to-consumer campaigns that used a VSL to test a market more efficiently. The first case study is for “InMit,” an intermittent fasting supplement. The second is for “Banjow Minnow,” a legacy fishing lure brand being relaunched.

By using a VSL to test their messaging, both InMit and Banjow Minnow were able to collect first-tier data on their audience’s response. This data allowed them to refine their messaging and optimize their media spend before launching a larger campaign.

Overall, the VSL proved to be a powerful tool for both InMit and Banjow Minnow in testing their markets and optimizing their messaging. By collecting first-tier data, they were able to refine their approach and make the most of their media spend. Consider using a VSL for your next campaign and see the results for yourself.

InMit Fasting VSL

Banjo Minnow VSL

 

 

 

Ken Kerry

Ken serves as an Executive Producer and Executive Creative Director at Script to Screen, and his hands-on involvement ensures the highest production values are combined with solid direct response principals. Ken co-founded Script to Screen in 1986, along with his wife, Barbara. Together, they built Script to Screen into one of the nation’s leading direct response television companies, producing more than 600 infomercials and DRTV spots, generating more than $5 billion in sales for its clients and winning numerous awards for excellence. Script to Screen’s prestigious Client roster includes AAA, Adams Golf, American Telecast, Beachbody, Bose, Bosley, Comcast, Conair, Gaiam, Gazelle, General Motors, Guthy-Renker, Hooked on Phonics, Icon Health & Fitness, Kraft Foods, LifeLock, NordicTrack, Omaha Steaks, Oreck, Robert Bosch, Shark/Ninja, TaylorMade, TriStar and UFC, to name a few. Prior to co-founding Script to Screen, Ken was affiliated with ABC Sports, where he worked on Wide World of Sports, Monday Night Football, and Monday Night Baseball. Ken holds a Bachelor of Arts degree in Television Production. With 30 years of successful experience and expertise, He enjoys the hunt and the process of solving business and marketing challenges. His passion is to help businesses (large and small) and entrepreneurs. It gives him true satisfaction to know that he has shared knowledge that has made a true results-driven impact for individuals and businesses. His ambition is to develop team members and to see them thrive. Whatever platform you choose for advertising, your marketing should focus on where your customer’s attention is and include a compelling story that moves people to action. This very specific process must be executed with precision to be successful. His goal is to guide businesses through this process with honesty and a persistence that’ll deliver results. Undoubtedly, his track record of successful campaigns, over 6 BILLION dollars in sales for his client’s businesses, Fortune-500 brands as clients, proprietary campaign management excellence, building direct-to-consumer businesses for online and offline companies, integrity, and being an industry leader for 30 years allows you to utilize his resources and experience. Get the edge you’ve been looking for and find out how to acquire more customers in a way that works uniquely for you and your business. He can deliver to you a single, end-to-end solution for direct-to-consumer sales, lead generation web traffic and conversions, and retail lift.

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Ken Kerry

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