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Direct-to-Consumer
Direct-to-consumer (DTC) marketing is a strategy where companies sell products or services directly to consumers without middlemen like retailers. DTC marketing is as old as the Fuller Brush company when in the early 1900’s, makers of the Fuller brush sold their...
DTC Marketing – It’s All About Exposure!
DTC Marketing – It’s All About Exposure! Today we’re gonna talk about a game changing shift in media deals, a showdown between traditional linear and streaming platforms In N C A A College sports. A few weeks ago, major college conferences faced a...
DTC Marketing – Multi-Channel Attribution
DTC Marketing – Multi-Channel Attribution DTC Marketing – The Game Keeps Changing This month’s newsletter is about multi-channel attribution and how that has changed the game in direct-to-consumer marketing. Today before, and I’m saying 10...
The Game Has Changed- VSL’s
The Game Has Changed- VSL’s The Game Has Changed- VSL’s Are you looking to test your product in a new market but don’t want to invest in a larger television campaign right away? Or are you relaunching a product and want to make sure your messaging...Script to Screen’s Insider Interview Podcast
