Women Presidents’ Organization Announces Barbara Kerry as Newest Member of Prestigious Women’s Business Organization

Kerry is a Leader in the Direct Marketing TV Industry

NEW YORK (PRWEB) SEPTEMBER 19, 2019

The Women Presidents’ Organization (WPO), a peer advisory group for million dollar plus women-led companies, is proud to announce Barbara Kerry, Co-Founder, Chairman and CEO of Script to Screen, as the newest member of the Orange County, CA I Chapter of the WPO.

“I am very pleased to welcome Barbara to the WPO,” said Marsha Firestone, Ph.D., WPO President and Founder. “As a peer advisory organization for women business leaders of multi-million dollar companies, WPO membership is highly selective. Barbara’s membership in the WPO is a testament to her incredible success in business.”

Ms. Kerry is one of the top 25 most influential people in direct marketing television, according to Results Magazine. She’s a pioneer in the industry and, in 1986, she co-founded Script to Screen with her husband, Ken Kerry.

Today, Script to Screen is one of the nation’s leading direct response television companies. It has produced more than 600 campaigns for some of the largest brands in the world and generated more than $6 billion in sales for its clients.

Barbara Kerry wanted to join the WPO to meet successful women in other industries and to share her love and expertise of direct-to-consumer marketing with peers.

“What I enjoy about our business is delivering a measurable ROI for our clients and having a pulse on what’s happening in various marketplaces. I look forward to sharing and learning with the talented and successful women in WPO. I am honored to represent Women Presidents’ Organization. The prestigious association has such a positive impact on women-owned and led companies.”

“We could not be more excited to have Barbara Kerry join the Orange County Chapter of the WPO,” said Debra Valle Chapter Chair of WPO Orange County Chapters I and II. “Through confidential and collaborative peer learning groups, WPO members learn new strategies for taking their businesses to the next level.”

Requirements for WPO membership include annual revenue of at least $2 million ($1 million for service-based companies) and an ownership interest in the company.

Entrepreneurs who meet the membership criteria can email Chapter Chair Debra Valle, at debravalle@marketingu.net, or call (310) 351-1551.

About the Women Presidents’ Organization
The WPO is the premier peer advisory organization connecting women who own multi-million dollar companies. In monthly meetings across six continents, chapters of 20 women presidents from diverse industries invest time and energy in themselves and their businesses to drive their corporations to the next level. Local WPO chapters are coordinated by a professional facilitator and meet monthly to share business expertise and experience in a confidential setting. For more information, email Tomi Jane DeTorres, Membership and Chair Coordinator, at tomijane@womenpresidentsorg.com, or call 212-688-4114. Please visit our website http://www.womenpresidentsorg.com. Follow us on Twitter @womenpresidents. Like us on Facebook at Women Presidents’ Organization.

Barbara Kerry

She’s one of the top 25 most influential people in DRTV, according to Response Magazine. She’s a pioneer in the industry and, in 1986, she co-founded Script to Screen along with her husband, Ken Kerry. Today, Script to Screen is one of the nation’s leading direct response television companies and has produced more than 600 infomercials and DRTV spots, plus generated more than $6 billion in sales for its clients. “What I love about the direct response business is that you cannot run and you cannot hide from the reality of the market place,” Barbara says, “In a very short time, you discover if you will win or you will lose, unlike conventional advertising where you know 50% of your advertising dollar is wasted, you just don’t know which 50%. In DR, you know within hours if your media dollars are working or not.” Under Barbara’s guidance, Script to Screen has been honored with over 70 awards for excellence from the Clio Awards, Electronic Retailing Association, Jordan Whitney and the New York Festivals. A list of its prestigious Clients include AAA, Bare Escentuals, Bath & Body Works, Conair, Cuisinart, Dr. Denese, Esteé Lauder, Gaiam, Guthy-Renker, Gwynnie Bee, Hooked on Phonics, Keurig Green Mountain, Laura Geller, Little Passports, Nutrisystem, philosophy, Procter & Gamble, Rosetta Stone, Rubbermaid, Temptations, Tracy Anderson, Tria Beauty, Laura Geller, L’Oreal, Perfect Formula, and Wexler to name a few. Barbara began her career in television producing programs for Southern California sports teams including the Angels, Dodgers, Lakers, Raiders, and Rams. Her education includes a B.A. in telecommunications from the University of Colorado, and an M.A. in psychology from Pepperdine University.