What Makes Performance Marketing Work?

We call this series This Works Marketing Live, but why is it exactly that a marketing campaign works? Or doesn’t work?

We are asked all the time, what makes a direct marketing campaign work. And there’s no easy answer. But there are definitely strategies, based on skill and experience, that can increase the chances of a campaign’s success.On this episode, Ken and Barbara discuss some of the campaigns they have previously worked on and try to get down to tactics that work vs. some that create a roadblock in having a successful campaign.

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