Insider Interviews / Thought Leader Thursday
Welcome to SCRIPT TO SCREEN
Insider Interviews
As thought leaders, we inspire, empower, shape cultures and maximize sales
effectiveness and results through deep intrinsic customer engagement strategies.
Ken and Barbara Kerry, co-founders of Script to Screen
We help grow Direct-to-Consumer revenues for businesses, particularly those that desire relationships with their consumers and or want to support their retailers. We want to share what we have learned and what we are learning with you so we have created the Script to Screen #ThoughtLeaderThursday webinar series. Every month, we interview business and thought leaders about what they are doing to find new growth and revenue in today’s modern economy. We shine a light on the tactics and strategies that you can use today and in the future to help your business thrive.
See some of our videos and interviews below!
Insider Interviews
Don’t Contract A Brand Spokesperson Prior to Doing These 3 Things Webinar
LOS ANGELES (PRWEB) AUGUST 11, 2020 In the latest in a series of webinars hosted by Script to Screen, one of the top DRTV and infomercial production companies, Executive Creative Director Ken Kerry will join with noted media trainer and TV moderator Patricia Stark to...
Why 90% of Ad Copy Fails Webinar with Dr. Greg Cynaumon
This webinar featuring an interview with Dr. Greg Cynaumon, the CEO of Adcology, aired in June 2020. If you would like to get updates on new Script to Screen webinars, please subscribe to our mailing list. Marketing is an interesting field in that it is all about...
Electric Vehicles Are the Future. Is Your Advertising?
Electric Vehicles Are the Future. Is Your Advertising?Join DRTV Expert, Ken Kerry and Rev Group CMO Tony Besasie to discover the strategies behind selling and educating while branding electric vehicles.Don't let your business spokesperson damage your brand. Learn how...
Featured Content
The New Era Infomercial
Traditional advertisers and many brands looked down their collective noses at the direct, in-your-face approach of early infomercials; however, the effectiveness of this approach could not be denied. In fact, infomercials have launched some of the most successful brands of all time.
Ken Kerry Interviews Deb Mudway, Senior Vice President of Global Marketing at Helen of Troy
On this episode Ken talks to Deb Mudway, Senior Vice President of Global Marketing at Helen of Troy, to find out why PUR went Direct-to-Consumer.Follow Us
Ken Kerry Interviews Mike Amburgey of Nugenix
Today on Script to Screens interview series, I’m with Mike Amburgey, Chief Marketing Officer for the company that markets Nugenix, the number one male vitality product at GNC.