Insider Interviews / Thought Leader Thursday
Welcome to SCRIPT TO SCREEN
Insider Interviews
As thought leaders, we inspire, empower, shape cultures and maximize sales
effectiveness and results through deep intrinsic customer engagement strategies.
Ken and Barbara Kerry, co-founders of Script to Screen
We help grow Direct-to-Consumer revenues for businesses, particularly those that desire relationships with their consumers and or want to support their retailers. We want to share what we have learned and what we are learning with you so we have created the Script to Screen #ThoughtLeaderThursday webinar series. Every month, we interview business and thought leaders about what they are doing to find new growth and revenue in today’s modern economy. We shine a light on the tactics and strategies that you can use today and in the future to help your business thrive.
See some of our videos and interviews below!
Insider Interviews
Watch The Secrets of Directing a Successful DTC Commercial
The Secrets of Directing a Successful DTC Commercial Join DRTV Expert, Ken Kerry and Veteran Director Brent Loefke and Find Out How Video Creative Designed to Sell Is Made Overview What is the role of a director in creating a Direct-to-Consumer commercial and what...
Watch the #ThoughtLeaderThursday Webinar — How to Build a Performance Media Strategy Focused on Outcomes
Do you know the elements that create the perfect Direct-to-Consumer (DTC) media strategy?
Watch the #ThoughtLeaderThursday Webinar — DTC Creative Strategy: Response is All That Matters
Do you understand the basic elements of a Direct-to-Consumer (DTC) creative campaign or a Direct Response infomercial?
Featured Content
Why Digital Brands Are Trying Traditional Media…Here’s Why.
Learn why so many native digital brand GIANTS are moving into Television.
And see how it’s translating into BIG returns! How about break-even versus 3-1 MER (Media Efficiency Ratio)!!
What is Your Company’s Side Door?
Take a look at this 4-minute video to find the “White Space” for your product. Don’t get lost among your competition…go in through the “Side Door.”
Meet Barbara Kerry, President and Co-Founder, Script to Screen
Meet Barbara Kerry, President and Co-Founder, Script to Screen, a leading digital marketing and performance-based advertising company based in Santa Ana, California. This is her interview How did you get your idea or concept for the business? I was working as a...
