Insider Interviews / Thought Leader Thursday
Welcome to SCRIPT TO SCREEN
Insider Interviews
As thought leaders, we inspire, empower, shape cultures and maximize sales
effectiveness and results through deep intrinsic customer engagement strategies.
Ken and Barbara Kerry, co-founders of Script to Screen
We help grow Direct-to-Consumer revenues for businesses, particularly those that desire relationships with their consumers and or want to support their retailers. We want to share what we have learned and what we are learning with you so we have created the Script to Screen #ThoughtLeaderThursday webinar series. Every month, we interview business and thought leaders about what they are doing to find new growth and revenue in today’s modern economy. We shine a light on the tactics and strategies that you can use today and in the future to help your business thrive.
See some of our videos and interviews below!
Insider Interviews
Watch “Don’t Be Shy Telling Your New Company’s Story
Don't Be Shy Telling Your New Company's StoryJoin DRTV Expert, Ken Kerry and Shygirl Los Angeles Founder Iain McLean to discover the power a good corporate story has in marketing. Overview A company’s story can be just as important as the products and services it...
Watch “Nugenix: How to Do Everything to Get Your Customers’ Attention”
If you have watched television in the past few years, you probably know the name Nugenix. If your TV is set to a sports event, or some other male demographic-targeted programming, you will probably see their Direct-to-Consumer advertisements.
Watch How TaylorMade Found Success Selling DTC While Branding
Ken Kerry and TaylorMade Vice President Digital John Gonsalves discuss how the company revived the Adams Golf brand using DTC strategies.
Featured Content
DTC Marketing – The Game Has Changed
Tune in as Ken and Barbi discuss the Future of R.O.I. in Performance Marketing.
How to navigate the many social and digital platforms for maximum results to increase your R.O.I.
The game has definitely changed!
DTC Marketing – What’s IN and OUT for 2023
Experts in DTC and Performance Marketing, with 35+ years in the business, Ken and Barbi Kerry share their insights into “What’s In and What’s Out for 2023, is Google IN or OUT?
Core Basics of Performance Marketing – You have to be good on every platform – Part 2 of 2
Video is still King! As we approach the end of the year, it’s important for businesses to think about how they can weather any economic challenges that may come their way. One key strategy is to make sure that every marketing channel you use is tailored to the platform it’s on.
