Insider Interviews / Thought Leader Thursday
Welcome to SCRIPT TO SCREEN
Insider Interviews
As thought leaders, we inspire, empower, shape cultures and maximize sales
effectiveness and results through deep intrinsic customer engagement strategies.
Ken and Barbara Kerry, co-founders of Script to Screen
We help grow Direct-to-Consumer revenues for businesses, particularly those that desire relationships with their consumers and or want to support their retailers. We want to share what we have learned and what we are learning with you so we have created the Script to Screen #ThoughtLeaderThursday webinar series. Every month, we interview business and thought leaders about what they are doing to find new growth and revenue in today’s modern economy. We shine a light on the tactics and strategies that you can use today and in the future to help your business thrive.
See some of our videos and interviews below!
Insider Interviews
Watch Top Marketing Tactics to Sell More Products in 2022
Script-to-Screen co-founder Ken Kerry sat down with Cannella Media DTC CEO Rob Medved to discuss top DTC strategies, media buying tactics, and more!
Watch What you Need to Know When Launching a Product into Retail in 2022
This month, Script to Screen co-founder Ken Kerry will sit down with InMit Fasting CEO Brian Corlett to discuss the current state of retail marketing and effective strategies that drive retail sales.
Watch “Under the Influence: Top Influencer Marketing Strategies for 2022”
Join us as Script to Screen Co-Founder Ken Kerry talks with the SVP of Havas Edge, Luke Slota, about how influencer marketing can help you target new audiences and build consumer’s trust in your brand.
Featured Content
DTC Marketing – The Good, the Bad, and the Bloopers
Ken and Barbi wrap up the year and share their thoughts on Direct to Consumer Marketing / Performance Marketing in 2024. Surprise blooper at the end.
DTC Marketing – Top 5 Key Takeaways for DRTV Success
There are five key takeaways that you must be implementing to create a successful direct to consumer campaign.
DTC Marketing – How Important are Microsites…Very
This month’s newsletter is about how important a microsite is to the success of your DRTV campaign.
