In October, the website Retail Dive published an article by Alex Song, the CEO and co-founder of the Innovation Department, a “tech-empowered startup studio,” detailing his thoughts on the top five trends currently in Direct-to-Consumer. You can read the original article here — https://www.retaildive.com/news/the-5-biggest-dtc-trends-of-2019/563613/. It seemed like the perfect starting point to go off on a video of our own.

As it turns out, we agree with a lot of what Alex had to say. It comes down to five key statements:

1. Online and offline brands are blending.
2. Traditional retailers are moving into DTC with the help of big data.
3. DTC brands are on the move to own categories.
4. DTC brands are embracing Amazon as a partner.
5. DTC agencies are launching their own brands.

These are all actions that we are seeing every day, both in the general marketplace and within our own clients. The DTC strategy has evolved into a practice that has become much more important for brands, allowing them to enhance their position at retailers while simultaneously creating their own in-house sales. The way that brands have been able to adopt the practices and marry them to new technologies that allow them to more efficiently market and get their products into the hands of customers over the past few years alone has been staggering. 

We feel like going over these trends has helped us re-examine some of our own practices for the better. Knowing that someone else has been seeing what we’ve been seeing in the market is reaffirming, but more importantly, gives us a greater perspective on exactly what is happening in the world of television Direct-to-Consumer.

If you have any questions or comments on this video, please let us know immediately! We love getting feedback on our shows, and might feature your comment in the next one. 

Show notes: 

[1:09] — 1. Online and offline brands are blending.

[4:12] — 2. Traditional retailers are moving into DTC with the help of big data

[6:44] — 3. DTC brands are on the move to own categories

[10:10] — 4. DTC brands are embracing Amazon as a partner

[12:44] — 5. DTC agencies are launching their own brands

Brands mentioned

Away Travel — https://www.awaytravel.com/

Harry’s Shave Club — https://www.harrys.com/

Wahl Home Products — https://wahlusa.com/

Pur Water Filtration — https://pur.com

Casper — https://casper.com

Bombas — https://bombas.com/

Mercedes-Benz — https://www.mbusa.com

Amazon — https://www.amazon.com

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