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How Businesses Can Thrive in a Review-Based Economy
How Businesses Can Thrive in a Review-Based Economy How Businesses Can Thrive in a Review-Based Economy Now, more than ever, customer reviews influence the purchasing decisions of potential customers, and the past marketing standards of companies directly telling...
Watch “Under the Influence: Top Influencer Marketing Strategies for 2022”
Under the Influence: Top Influencer Marketing Strategies for 2022 Watch DRTV Expert, Ken Kerry and Havas Edge SVP, Luke Slota Learn the importance of the role influencer marketing plays in increasing brand awareness, trust, and purchase intent. Overview...
Brand Versus Direct-to-Consumer Advertising
Brand Versus Direct-to-Consumer Advertising See what a commercial for a Popeyes Fried Chicken Sandwich looks like using a DTC strategy. Brand versus Direct-to-Consumer advertising. We break down the power of one of the simplest DTC tactics. Overview Today we...
Preeminent, Direct Response Company Script to Screen Celebrates 35-Year Anniversary
Noted Infomercial Giants Reflect on Pioneering Changes in the DTC Industry  Script to Screen will soon celebrate its 35th anniversary as one of the country’s leading Direct-to-Consumer (DTC) video marketing ad agencies. “When I reflect on the fact that we have...Script to Screen’s Insider Interview Podcast
