Understanding the Power of DRTV Agencies in Modern Advertising Introduction to DRTV Agencies Direct Response Television (DRTV) advertising stands out in the marketing landscape as a catalyst for immediate consumer action. Its unique approach is designed to prompt...
DTC Marketing – How Important are Microsites…Very A lot of clients come to us, and they want to do a direct-to-consumer campaign. They have a corporate site, and they want to drive traffic to that corporate site. That’s a non-starter right off the...
Join DRTV Expert, Ken Kerry and NexRep CEO Teddy Liaw on How Telesales Fit in Your DTC Strategy. Do you know enough about Telesales to profit? Overview Telesales are often overlooked in a world of digital sales, however, they can be an incredibly profitable...
Don’t Be Shy Telling Your New Company’s Story Join DRTV Expert, Ken Kerry and Shygirl Los Angeles Founder Iain McLean to discover the power a good corporate story has in marketing. Overview A company’s story can be just as important as the products and...
Desiree Reid of Iman Cosmetics, Interview by Ken Kerry I was at this event for Brendon Burchard, and I ran into Desiree Reid, Former General Manager EVP of Brand Development for Iman Cosmetics and Jay Manuel Beauty for the last 24 years, and in this episode of This...
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