DTC Marketing – The Game Has Changed DTC Marketing – The Game Has Changed Let’s talk about what the future of R.O.I. is. You know, it wasn’t long ago where you can be on one channel and analyze what you did and be successful. But the game has totally...
ROI’s Razor: How To Win In Performance Marketing Undoubtedly, there is no one thing that makes companies succeed with their marketing these days. With so many media, touchpoints, and ways to target customers, it is clearly a combination of things that must be...
DTC Marketing – What’s IN and OUT for 2023 Experts in DTC and Performance Marketing, with 35+ years in the business, Ken and Barbi Kerry share their insights into “What’s In and What’s Out for 2023, is Google IN or OUT? Follow Us...
Video by Design: Not All Channels Are Alike Performance marketing always has had a unique and valuable feature: we are able to accurately measure the performance of each creative on each media channel, then we are able to scale that data to reach maximum media...
Core Basics of Performance Marketing – You have to be good on every platform – Part 2 of 2 Part 2 of 2 Video is still King As we approach the end of the year, it’s important for businesses to think about how they can weather any economic challenges...
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