Video by Design: Not All Channels Are Alike Performance marketing always has had a unique and valuable feature: we are able to accurately measure the performance of each creative on each media channel, then we are able to scale that data to reach maximum media...
Behind the Scenes with Barbara Kerry Script to Screen’s Barbara Kerry talks spinning plates, learning the hard way, and great advice she got from her Dad. I’ve had the opportunity to connect with and learn from executives of major brands at...
Meet Barbara Kerry, President and Co-Founder, Script to Screen, a leading digital marketing and performance-based advertising company based in Santa Ana, California. This is her interview How did you get your idea or concept for the business? I was...
Barbara Kerry is Co-Founder and President, Script to Screen, a performance-driven marketing agency with 30 years of experience transforming companies, such as Conair, Keurig, Bare Minerals, Shark/Ninja, Gwynnie Bee, and Nutrisystem, into best-selling brands. She...
Rick Petry, CMO and EVP of Direct Avenue, Interview by Barbara Kerry Barbara Kerry sat down with Rick Petry, CMO and EVP of Direct Avenue, a data-driven media agency, to talk about his 30 years of experience in the Direct Response Industry. He shares his insights into...
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