A semi-dedicated call center is a telemarketing company whose inbound call center employees generally take calls for fewer campaigns and tend to be better salespeople as contrasted to a staff of “order takers” (I.e. non-dedicated call center). It is more specialized and generally has a higher cost than a non-dedicated call center, but can be more efficient in selling higher-priced items.
Typically product offers of more than $100 or offers that don’t disclose price on television would employ this kind of phone answering service. Higher-priced items frequently need an extra layer of salesmanship, requiring a higher level of phone salesperson.
This type of call center generally charges both a per-second charge and a percentage of each order taken, unlike a non-dedicated call center which generally only charges a per-second charge of talk time to its clients.
This month's newsletter topic is about how you can reach customers and maximize your return…
This month's newsletter topic is about the impact AI has on Direct-to-Consumer, DTC, Marketing.
Alex Dinsmoor gives us a recap of the highlights at CES, Consumer Electronics Show.
What is DRTV and its significance? Direct Response Television (DRTV) is a form of marketing…
Ken and Barbi wrap up the year and share their thoughts on Direct to Consumer…
There are five key takeaways that you must be implementing to create a successful direct…