Script to Screens Campaign for Cleva in Appliance & HVAC Report

Script to Screen, a performance-driven marketing agency with 30 years of experience as the market leader assisting some of the most well-known products and brands, such as Amazon, SharkNinja, Keurig, and Nutrisystem, in building and optimizing their direct-to-consumer channel, has launched several spots of varied lengths for Cleva’s new Kenmore Intuition, an upright vacuum with a patented allergen seal bag and no-touch, push and release dirt-and dust-free disposal.

Cleva engaged Script to Screen due to their creative storytelling approach and track record of incomparable performance in the category. The new ads demonstrate the powerful suction and triple filtration technology that pulls dirt into the allergen seal bag. Cleva is successfully running both Full Break three-minute and Long-Form infomercial length versions. M2 Management and Marketing Services is overseeing and providing analytics for the television campaign rollout.

The commercials highlight the exclusive powerful technology of the vacuum that pulls dirt and dust quickly and without mess into the vacuum. They demonstrate the ease at which users dispose of the full bags without ever having to get their hands dirty or being exposed to any dust plumes.

The new ads feature happy Kenmore Intuition users touting the benefits of the vacuum including its power and lightness. They also demonstrate the ease at which the bag jettisons from the body of the vacuum when it’s time to dispose of the debris. The ads also feature the model’s HEPA filtration action and the fact that the vacuum allows for everything inside the disposal bag to stay inside until it’s time to be tossed away.

Ken Kerry

Ken serves as an Executive Producer and Executive Creative Director at Script to Screen, and his hands-on involvement ensures the highest production values are combined with solid direct response principals. Ken co-founded Script to Screen in 1986, along with his wife, Barbara. Together, they built Script to Screen into one of the nation’s leading direct response television companies, producing more than 600 infomercials and DRTV spots, generating more than $5 billion in sales for its clients and winning numerous awards for excellence. Script to Screen’s prestigious Client roster includes AAA, Adams Golf, American Telecast, Beachbody, Bose, Bosley, Comcast, Conair, Gaiam, Gazelle, General Motors, Guthy-Renker, Hooked on Phonics, Icon Health & Fitness, Kraft Foods, LifeLock, NordicTrack, Omaha Steaks, Oreck, Robert Bosch, Shark/Ninja, TaylorMade, TriStar and UFC, to name a few. Prior to co-founding Script to Screen, Ken was affiliated with ABC Sports, where he worked on Wide World of Sports, Monday Night Football, and Monday Night Baseball. Ken holds a Bachelor of Arts degree in Television Production. With 30 years of successful experience and expertise, He enjoys the hunt and the process of solving business and marketing challenges. His passion is to help businesses (large and small) and entrepreneurs. It gives him true satisfaction to know that he has shared knowledge that has made a true results-driven impact for individuals and businesses. His ambition is to develop team members and to see them thrive. Whatever platform you choose for advertising, your marketing should focus on where your customer’s attention is and include a compelling story that moves people to action. This very specific process must be executed with precision to be successful. His goal is to guide businesses through this process with honesty and a persistence that’ll deliver results. Undoubtedly, his track record of successful campaigns, over 6 BILLION dollars in sales for his client’s businesses, Fortune-500 brands as clients, proprietary campaign management excellence, building direct-to-consumer businesses for online and offline companies, integrity, and being an industry leader for 30 years allows you to utilize his resources and experience. Get the edge you’ve been looking for and find out how to acquire more customers in a way that works uniquely for you and your business. He can deliver to you a single, end-to-end solution for direct-to-consumer sales, lead generation web traffic and conversions, and retail lift.