“Our DTC campaign allowed them to clearly demonstrate their superiority at an attractive price while earning the enviable direct relationship with their customers. This relationship is the cornerstone to their growth and continuous product innovation.”
LOS ANGELES (PRWEB) JANUARY 21, 2021
Script to Screen, a performance-driven marketing agency with 30 years of experience as the market leader assisting some of the most well-known products and brands, such as Amazon, SharkNinja, Keurig, and Nutrisystem, in building and optimizing their direct-to-consumer channel, has launched several spots of varying lengths for Snow Joe portable home snowblowers and snow shovels, continuing on the success of the firm’s DTC campaign for Sun Joe power washer.
Snow Joe, the number one brand of cordless snow products, re-engaged Script to Screen because of the rise in sales of Sun Joe, based on the firm’s effective DTC TV ad campaign. The new ads are designed to convey the effectiveness, portability, and ease-of-use of the Snow Joe products in comparison to gas snowblowers. They come in 30 seconds, 60 second, two-minute, and mid-form versions.
The commercials highlight the benefits of “Cut the Cord” Snow Joe products when compared with more traditional gas-propelled snow clearers: lightweight portability, fumeless operation, cordless usage, and easy storability.
The new ads feature testimonials from satisfied users discussing how Snow Joe products have saved them money and time, and serious wear and tear on their back and other muscles.
The spots also differentiate between the snow blower and the snow shovel, which is used for smaller amounts of snow and is, therefore, less expensive. They explain the products’ 24-Volt, Ion Plus Lithium batteries, which allow hours of usage without charge that is not possible with competitors’ products. The snowblower can clear 300 pounds of snow per minute and throws up to 20 feet.
Another striking soundbite in the ads: “The Snow Joe snowblower can clear 10 tons of snow in 30 minutes without scratching pavement.” The spots also emphasize the products’ adaptability at maneuvering the clearing needs of walkways, driveways, decks, steps, sidewalks, and yards.
“Snow Joe continues to grow as a business yet they still have to differentiate themselves from competitors in the portable home snow clearing market and continue to increase brand awareness,” said Ken Kerry, Co-founder and Executive Creative/Strategy Director of Script to Screen.” “Our DTC campaign allowed them to clearly demonstrate their superiority at an attractive price while earning the enviable direct relationship with their customers. This relationship is the cornerstone to their growth and continuous product innovation. By developing creative advertising lengths that zero in on their core customers, this campaign has been successful from launch.”
The spot also emphasizes near its end the 30-Day Money Back Guarantee offer at GetSnowJoe.com that features a three-year-warranty, $100 in savings, and free shipping, along with bonus items such as a snow scraper.
About Script to Screen
Established in 1986, Script to Screen is an industry-leading Integrated Direct Response Agency, delivering a single, end-to-end solution for Direct-to-Consumer sales, lead generation, web traffic and conversions, and retail lift. Specializing in a strategic combination of cost-effective customer acquisition and brand building, Script to Screen has successfully collaborated with entrepreneurs and big brands alike to expand revenue channels and build businesses. Clients such as AAA, Amazon, Bare Escentuals, Beachbody, Blink, Bose, Church & Dwight, Cleva, Comcast, Conair, Ehealthinsurance, Esteé Lauder, Generac, Guthy-Renker, Hoover, Keurig, LifeLock, L’Oréal, Nescafé, Netspend, Nugenix, Nutrisystem, Omaha Steaks, philosophy, SharkNinja, Snow Joe, SoClean, Tria Beauty, Pfizer, and Wahl are among the major companies that have turned to Script to Screen for creative strategy, messaging and production in all channels both offline and online of their DRTV campaigns.
