Direct-to-Consumer

Direct-to-Consumer

Direct-to-consumer (DTC) marketing is a strategy where companies sell products or services directly to consumers without middlemen like retailers. DTC marketing is as old as the Fuller Brush company when in the early 1900’s, makers of the Fuller brush sold their...
How to Make an Infomercial

How to Make an Infomercial

How to Make an Infomercial Making an infomercial is an intricate process. You are not going to film an infomercial on your iPhone, have it on television a week later and have it be profitable. If you found this article looking for how to make your own infomercial, our...

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