DTC Marketing – CES 2024 Recap Hey everyone, it’s Alex Dinsmoor, coming to you with a CES 2024 recap. Excited to say that the traffic at the show was back to, I’d say, pre pandemic levels as people everywhere, trade show floors were...
Client: DirectBuy Product: Buyer’s Club Membership Price Point: Lead Gen Objectives: To introduce DirectBuy to consumers, and educate them on a new way to purchase products for around the home. Founded in 1971, DirectBuy is the nation’s largest franchisor of...
Client: Philosophy Product: Makeup Optional Skin Objectives: To introduce the Makeup Optional Skin line of skin care to the market, to work as a front-end profit center, build a continuity customer base and drive retail sales. When Philosophy hired Script to Screen to...
Client: Kingworld Direct/Sears Product: Kenmore Progressive Vacuum Price Point: $179.99 Objectives: To introduce the Kenmore Progressive Vacuum to the marketplace, and drive retail sales. One of the reasons that Sears continues to use drtv as part of their marketing...
Client: Tria Beauty Product: Tria Laser Hair Removal Price Point: $500 Objectives: To introduce the Tria Laser Hair Removal System to the market, to work as an independent profit center and to drive retail sales In 2010, Tria Beauty enlisted Script to Screen and M2 to...
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