The Key to an Effective Infomercial Script

The Key to an Effective Infomercial Script

Infomercials Tell A Story In 1984, infomercials emerged as a viable form of marketing when the FCC eliminated restrictions on program-length advertising on television. Though nearly everything has changed in the way we watch TV since then, infomercials (now often...
Infomercial King Tells a Story

Infomercial King Tells a Story

Infomercial King Tells a Story Marketing: Director explains what works in ads By Peter J. Brennan Ken Kerry isn’t your typical Hollywood director. The co-founder of infomercial maker Script to Screen LLC can direct a story as short as a few seconds or as long as 30...

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