by Script to Screen | Jan 29, 2015
Client: Body by Jake Global Product: The Ab Scissor Price Point: $250 Host: Jake Steinfeld Objectives: Introduce the Ab Scissor to television, to work as a front-end profit center, and drive pull-through demand. The Ab Scissor infomercial featured the latest in a line...
by Script to Screen | Jan 29, 2015
Client: Icon Health & Fitness Product: Cross Bow by Weider Objectives: To introduce the Cross Bow by Weider via direct response television profitably, and to drive retail sell-in and pull-through demand nationally. A high-end home gym, the Cross Bow by Weider is...
by Script to Screen | Jan 29, 2015
Client: NutriSystem, Inc. Product: NutriSystem Nourishβ’ Objectives: To introduce the Nourish Weight management program to the market, and create a front-end profit center. In the last quarter of 2004, NutriSystem hired Script to Screen to produce an infomercial for...
by Script to Screen | Jan 29, 2015
Client:Β Bubi & Babe Exercise, Inc. Product:Β Metamorphosis by Tracy Anderson Price Point: $90 Objectives:Β To establish an independent profit center and drive retail sales. The Tracy Anderson Metamorphosis infomercial was launched in January 2011. The goals of the...
by Script to Screen | Aug 17, 2021 | Glossary
Media Ad Allowable is a dollar amount determined to be the maximum media expense that can be spent to sell a unit and exactly breakeven. In other words, the gross profit per unit, less direct selling/fulfillment costs is equal to the media cost. If a company was to...
