SOCIAL MEDIA / DIGITALΒ PERFORMANCE DRIVEN CAMPAIGN Here’s How It Works As social media continues to be part of how we expand our reach to our customers throughout their day with very targeted messages, it has also become a very effective tool to story...
You know you want to goDirect-to-Consumer What you need is the right DTC strategy Where can you go that will help you with every aspect of your DTC campaign, from strategy, to creating and running a multi-platform marketing campaign, to using data science to optimize...
ROI’s Razor: How To Win In Performance Marketing Undoubtedly, there is no one thing that makes companies succeed with their marketing these days. With so many media, touchpoints, and ways to target customers, it is clearly a combination of things that must be...
Client: Bare Escentuals Product: bareMinerals Cosmetics Price Point: $60 Objectives: To introduce the bareMinerals line of cosmetics to the market, to work as a front-end profit center, build continuity customer base and to drive retail sales. In 2001, JH Partners,...
Client: NordicTrack, Inc. Product: Cross Country Skier Price Point: $349β$1,499 Objectives: Lead Generation NordicTrackβs infomercial for its βSkierβ wasnβt a collage of sweating young bodies glued together by sexy music and mood lighting. In this storymercial,...
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