Exciting Results Underscore the Potential of “Mid” DRTV For decades, DRTV advertising has come in two basic formats: “Short form,” either sixty seconds or two minutes in length; and half-hour (actually 28:30) “Long form” shows. Now, there’s...
How DRTV Lifted Amazon Blink Sales The Amazon Blink team approached Script to Screen with a unique problem: How can we educate target audiences on a new product that may seem intimidating to use? The solution was simple, Direct Response Television. The Script to...
Client: Gaiam Americas, Inc. Product: TheFIRM Price Point: $90—$120 Objectives: To introduce The Wave by TheFIRM to the fitness marketplace, to create an independent profit center, and to build sell-in and pull-through demand in other channels of distribution,...
I sat down with Janet Comenos, the CEO and Co-Founder of Spotted, a data-driven celebrity collaboration and assessment firm. My interview with Janet is part of a series called Marketing Experts on This Works...
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