Home – Copy 2023-01-26

WE DRIVE ROI ACROSS ALL MEDIA We offer clients a unique perspective having been integral to the direct-to-consumer evolution over the past 35+ years, oftentimes pioneering some of the most successful DTC and Performance Marketing tactics in DRTV, Digital, Social,...
Brand Versus Direct-to-Consumer Advertising

Brand Versus Direct-to-Consumer Advertising

Brand Versus Direct-to-Consumer Advertising See what a commercial for a Popeyes Fried Chicken Sandwich looks like using a DTC strategy. Brand versus Direct-to-Consumer advertising. We break down the power of one of the simplest DTC tactics.   Overview Today we...
A Case for Shark

A Case for Shark

If you’ve been paying any attention to what’s been happening on TV and online over the past few years, you would’ve surely seen a Shark vacuum commercial or infomercial at some point during the day or evening aggressively and purposely showing how and why it’s such a...
“WHY” LONG FORM DRTV? THE BUSINESS CASE

“WHY” LONG FORM DRTV? THE BUSINESS CASE

With the continued upswing in the economy, savvy marketers are looking for proven new strategies that can dramatically increase sales, revenues and profits while building their brands. Enter the Long Form DRTV show. Why did brands invest an estimated $1-billion in...

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