How Nike Thrived In Quarantine

How Nike Thrived In Quarantine

The economic landscape is rough, especially for products traditionally sold through retail. How do you sell your product at normal levels when many of your regular avenues of business are closed, or open only at reduced capacity? Clearly, the answer is a...
Getting Testimonials From Children

Getting Testimonials From Children

Getting Testimonials From Children This Works Marketing Live is a weekly Facebook Live stream dedicated to news and information surrounding the Direct-to-Consumer marketing industry. On Episode #63, Today on This Works Marketing Live, Ken talks about uplift in...

Full Long-Form

FULL LONG-FORM CAMPAIGN   Here’s How It Works Working with the entire Script to Screen Group team in a full-service capacity gives you and your company the best opportunity for success in the complex and rapidly evolving world of Performance Response and...

Braun/Gillette Company

Case Study: Braun/Gillette –Β Oral-B Plaque Remover Client: Braun/Gillette Product: Oral-B Plaque Remover Host: Peggy Fleming Price Point: $89.95 Objectives: Demonstrate product, create a direct sales channel, drive retail sales and increase retail market share,...

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