Infomercial Return to Glossary Overview Infomercials are a type of specialized television programming that is designed to sell or promote products, services, and ideas. Infomercials are not only longer in length allowing them to deliver more, in-depth information than...
In Part One of DRTV FAQs, we presented ten fundamental questions about Direct Response Television, and the answers you need to know when considering DRTV as part of your advertising and marketing strategy. With that foundation laid, letβs take a look at ten more...
An Interview With Vicky Colas Be everywhere! It’s common knowledge but NOT common practice to have your lifestyle brand seen everywhere your customers are consuming content. We all do it. We navigate seamlessly throughout our day from TV to our phones to...
How to Make an Infomercial Featuring Keurig Script to Screen is a Direct-to-Consumer marketing agency that has been making successful, profitable DRTV infomercials for over 30 years. When someone asks us, “How do I make an infomercial?” our answer is a lot...
