WE DRIVE ROI ACROSS ALL MEDIA We offer clients a unique perspective having been integral to the direct-to-consumer evolution over the past 35+ years, oftentimes pioneering some of the most successful DTC and Performance Marketing tactics in DRTV, Digital, Social,...
Insider Interviews / Thought Leader Thursday Welcome to SCRIPT TO SCREEN Insider Interviews As thought leaders, we inspire, empower, shape cultures and maximize saleseffectiveness and results through deep intrinsic customer engagement strategies. Ken and Barbara...
Barbara Kerry is Co-Founder and President, Script to Screen, a performance-driven marketing agency with 30 years of experience transforming companies, such as Conair, Keurig, Bare Minerals, Shark/Ninja, Gwynnie Bee, and Nutrisystem, into best-selling brands. She...
5 Ways to Build a D-to-C Model Using Response-Driven Performance Marketing Here are five proven ways to take ownership of the consumer/brand relationship from third-party distributors and implement a D-to-C strategy that will lead your business into a more profitable...
The New Era Infomercial New Age of Advertising The new age of advertising, marked by advances in technology that have put every brand in direct contact with their consumer, has been called “the Wild West of Marketing.” The ubiquitous reach of digital media today is...
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