What is DRTV and its significance? Direct Response Television (DRTV) is a form of marketing that aims to elicit an immediate response from viewers, such as a phone call or website visit. It combines the power of television advertising with a call to action,...
Undoubtedly, there is no one thing that makes companies succeed with their marketing these days.
With so many media, touchpoints, and ways to target customers, it is clearly a combination of things that must be executed correctly to move the needle.
Performance marketing always has had a unique and valuable feature: we are able to accurately measure the performance of each creative on each media channel, then we are able to scale that data to reach maximum media efficiency to ensure a product or brand is making the biggest return on its marketing budget.
Script to Screen’s Barbara Kerry talks to Media Post about…
Script to Screen, a Direct Response/Direct-to-Consumer agency with 35 years of experience as the market leader is entering the next launch phase for Banjo Minnow™, with a long-form DRTV campaign.
Want to add an infomercial or long form commercial to your marketing mix? Here’s how to write a script that will produce results.