Occasionally, our messaging might sound like we are down on Amazon. There is nothing further from the truth. Amazon is a juggernaut in getting goods in the hands of consumers. We at Script to Screen frequently make purchases from it, as well as use it to sell things like Ken’s book, This Works Marketing.
Our message is to not be reliant on Amazon – to not keep all your eggs in one basket – but then also to utilize your marketing potential on Amazon to its fullest. There are many features of Amazon for promotion that a lot of companies aren’t using – are you one of them?
This month's newsletter topic is about how you can reach customers and maximize your return…
This month's newsletter topic is about the impact AI has on Direct-to-Consumer, DTC, Marketing.
Alex Dinsmoor gives us a recap of the highlights at CES, Consumer Electronics Show.
What is DRTV and its significance? Direct Response Television (DRTV) is a form of marketing…
Ken and Barbi wrap up the year and share their thoughts on Direct to Consumer…
There are five key takeaways that you must be implementing to create a successful direct…