You put all that time, effort and money into crafting your TV advertising message. You put it out there. And… you cross your fingers.
Maybe business gets better. Maybe not. Do you credit—or blame—your TV advertising? How can you know? Truth is…you can’t.
But what if you could attribute every sale, every inquiry, to a specific station, at a specific airtime, with a specific creative, at a specific cost? You’d know exactly how effective your advertising was. You’d know exactly how to optimize and get the best ROI.
That’s the accountability you get with Direct Response Television. Take a look at this example of a typical media report for a DRTV campaign.
This month's newsletter topic is about how you can reach customers and maximize your return…
This month's newsletter topic is about the impact AI has on Direct-to-Consumer, DTC, Marketing.
Alex Dinsmoor gives us a recap of the highlights at CES, Consumer Electronics Show.
What is DRTV and its significance? Direct Response Television (DRTV) is a form of marketing…
Ken and Barbi wrap up the year and share their thoughts on Direct to Consumer…
There are five key takeaways that you must be implementing to create a successful direct…