Blog: Insights Newsletter Archive
Direct Response Marketing Mastery – DRTV Driven Social Media
See Ken and Barbara Kerry discuss how advertising on social media platforms is different than on television and how we capture content for the development of ROI driven social when we create and produce commercials for our clients.
Direct Response Marketing Mastery – DRTV Success Story
Watch Ken Kerry interview Amy Norman, the CEO, Co-Founder and major force behind Little Passports. Amy discusses how the Short-Form commercial created and produced by Script to Screen allowed them to do more business in one quarter than almost the previous three.
2 Tips to Expand Your Direct Response Ad Dollars
2 Tips to Expand Your Direct Response Ad Dollars. Don’t assume your marketing message transfers to all platforms. Test creatives and Call-to-Actions.
5 Ways to Grab Your Customers Attention in a Distracted World
Attention economics? Getting your meassaging through to your prospective and distracted buyers is getting harder and harder. Ken Kerry gives you five ways to grab a viewer’s attention.
Why Long-Form DRTV Advertising Works So Well
Here are 5 reasons why Long-Form media works so well. More than $1 Billion in Long-Form media is purchased each year because Long-Form works!