Insider Interviews

Webinar Alert: Register For Electric Vehicles Are the Future. Is Your Advertising?

Electric Vehicles Are the Future. Is Your Advertising?

Join DRTV Expert, Ken Kerry and former REV Group CMO Tony Besasie to learn strategies that educate and sell to EV customers, as well as brand.

Day(s)

:

Hour(s)

:

Minute(s)

:

Second(s)

Electric vehicles are poised to take over the automotive industry, but the competition in the sector is fierce. Automotive advertising exists to create a mood in customers, but what if you could actually educate them on why your vehicle is the superior product?

Join us this March 25 for #ThoughtLeaderThursday as Script to Screen Co-Founder Ken Kerry and former REV Group CMO Tony Besasie discuss innovative advertising strategies that don’t just brand, but actually sell your product. Stay tuned for the last 10 minutes, where we open the floor for you to ask all your burning questions.

In this webinar, you will learn:

  • How do you become the brand of choice in the electric vehicle field?
  • In what way can an electric vehicle company scale? Tesla has a head start, how do you catch up?
  • Can you build consumer confidence with combustion engine customers?
  • What are the ways a Direct-to-Consumer marketing strategy can be applied to electric vehicles?
  • How can you brand, while educating and selling, in your media?

Claim your spot by registering for free above.

Ken Kerry

Co-Founder and Executive Creative Director of Script to Screen

www.scripttoscreen.com

Ken Kerry serves as an Executive Producer and Executive Creative Director at Script to Screen, and his hands-on involvement ensures the highest production values are combined with solid direct response principals. Script to Screen is one of the nation’s leading direct response television companies, producing more than 600 infomercials and DRTV spots, generating more than $6 billion in sales for its clients, and winning numerous awards for excellence.

Tony Besasie

Tony Besasie is a brand strategist and marketing consultant covering a diverse scope of industry sectors and commercial channels. Most recently, Tony was CMO of REV Group, where he oversaw marketing for the company’s portfolio of specialty vehicle brands in the fire and emergency, public transportation, and outdoor recreation segments. Prior to REV Group, Tony was president of Cannella Media, a direct response media company providing performance-based media services to direct-to-consumer marketers. Before Cannella, Tony held executive management positions at Omnicom’s experiential branding agency GMR Marketing and at integrated marketing agency Momentum Worldwide, a subsidiary of Interpublic Group. Tony’s background also includes more than a decade in the beer business at Miller Brewing Company where he held various sales and marketing management positions including brand director of the company’s flagship brand, Miller Lite.

Script to Screen

Share
Published by
Script to Screen

Recent Posts

DTC Marketing – Maximize Your ROI

This month's newsletter topic is about how you can reach customers and maximize your return…

8 months ago

DTC Marketing – The AI Takeover

This month's newsletter topic is about the impact AI has on Direct-to-Consumer, DTC, Marketing.

9 months ago

DTC Marketing – CES 2024 Recap

Alex Dinsmoor gives us a recap of the highlights at CES, Consumer Electronics Show.

10 months ago

The Power of DRTV: How It Can Boost Your Brand

What is DRTV and its significance? Direct Response Television (DRTV) is a form of marketing…

10 months ago

DTC Marketing – The Good, the Bad, and the Bloopers

Ken and Barbi wrap up the year and share their thoughts on Direct to Consumer…

11 months ago

DTC Marketing – Top 5 Key Takeaways for DRTV Success

There are five key takeaways that you must be implementing to create a successful direct…

12 months ago