Electric Vehicles Are the Future. Is Your Advertising?
Join DRTV Expert, Ken Kerry and former REV Group CMO Tony Besasie to learn strategies that educate and sell to EV customers, as well as brand.
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Electric vehicles are poised to take over the automotive industry, but the competition in the sector is fierce. Automotive advertising exists to create a mood in customers, but what if you could actually educate them on why your vehicle is the superior product?
Join us this March 25 for #ThoughtLeaderThursday as Script to Screen Co-Founder Ken Kerry and former REV Group CMO Tony Besasie discuss innovative advertising strategies that don’t just brand, but actually sell your product. Stay tuned for the last 10 minutes, where we open the floor for you to ask all your burning questions.
In this webinar, you will learn:
- How do you become the brand of choice in the electric vehicle field?
- In what way can an electric vehicle company scale? Tesla has a head start, how do you catch up?
- Can you build consumer confidence with combustion engine customers?
- What are the ways a Direct-to-Consumer marketing strategy can be applied to electric vehicles?
- How can you brand, while educating and selling, in your media?
Claim your spot by registering for free above.
Ken Kerry
Co-Founder and Executive Creative Director of Script to Screen
Ken Kerry serves as an Executive Producer and Executive Creative Director at Script to Screen, and his hands-on involvement ensures the highest production values are combined with solid direct response principals. Script to Screen is one of the nation’s leading direct response television companies, producing more than 600 infomercials and DRTV spots, generating more than $6 billion in sales for its clients, and winning numerous awards for excellence.
Tony Besasie
Tony Besasie is a brand strategist and marketing consultant covering a diverse scope of industry sectors and commercial channels. Most recently, Tony was CMO of REV Group, where he oversaw marketing for the company’s portfolio of specialty vehicle brands in the fire and emergency, public transportation, and outdoor recreation segments. Prior to REV Group, Tony was president of Cannella Media, a direct response media company providing performance-based media services to direct-to-consumer marketers. Before Cannella, Tony held executive management positions at Omnicom’s experiential branding agency GMR Marketing and at integrated marketing agency Momentum Worldwide, a subsidiary of Interpublic Group. Tony’s background also includes more than a decade in the beer business at Miller Brewing Company where he held various sales and marketing management positions including brand director of the company’s flagship brand, Miller Lite.
