DTC Marketing – The Good, the Bad, and the Bloopers
Ken:
So first of all, talk a little bit about 2023. What is the most important and most exciting thing that happened in 2023?
Barbi:
Well, marketers were marketing again right after kind of a quiet 2022. People were back in 2023. They’re not only using tv, they’re realizing that they have to have all these other channels in play and working well. And that TV drives all those channels.
Ken:
Some things that are coming up in 2024, I’ll talk about the seven channels that are just non-negotiable. Obviously digital marketing, television, connected television, content retargeting, social media, marketing, QR code, SMS, text marketing. There’s just eyeballs there. So, you have to be there. So, in a direct-to-consumer campaign where the dollars you’re spending has to attribute to a profit,
Barbi:
You have to be doing these things well, if you want to be a good marketer.
Ken:
There are all these different ways to do it. And again, it goes back to when you make the ask.
Barbi:
They’re ready for it.
Ken:
They’re ready for it!
Barbi:
Life was a lot easier when we just had television.
Ken:
It’s a lot easier. But I have to tell you, that is one of the most exciting things for me. We are dealing with clients in the Netherlands, Japan, Korea, South Africa, China. How many international calls are we on per week? Right? At least three, right? US market is totally unique. There are so many ways to reach consumers and you just have to be really strategic.
Barbi:
I’ve never dreamed we’d be doing hearing aids.
Ken: What?
Ken:
We are putting together an exclusive gathering that is really, really nuts and bolts conglomeration of experts that we’re bringing together that are handpicked based on our, you know, over 35 years’ experience and the hundreds of millions of dollars that our media partners are billing every year. The billions of dollars of sales that we have generated for our clients. It’s a deep dive of information that you just won’t get anywhere. So, we’re excited about bringing that to the marketplace.
Barbi:
I think this was supposed to be four minutes.
Ken:
Long. Oh, well that happened 10 minutes ago.
Barbi:
Ken and I don’t do this very often and sometimes we mess up and sometimes…
Ken:
No. Apparently, I mess up and she laughs.
Barbi:
Happy holidays. Merry Christmas and Happy New Year.
This is Grace.
Ken:
This is Molly. And
Barbi:
This is Molly.
Ken:
And this is Grace’s Molly
Video ends with Bloopers: It’s a must see.
