So picture this, a message reaches 70,000 people in a stadium, even at just 10%. That’s a substantial impact Now factor in the ripple effect and how that affects all other channels of distribution and all other channels of commerce, something that streaming television just cannot do. Now, streaming TV someday may dominate, but today that’s not the case because what’s most important in business is the next quarters coming up and the next two to five years, that’s what really drives business’s success. Our experience with Fortune 1000 clients is what matters most is the current quarters and the near future. So just like the N C A A prioritize exposure to thrive. So if your business survives on instant sales, massive exposure and impactful growth on a reasonable budget, the path is clear. So if you’d like to learn more about this direct to consumer reality, you can contact me at kCarey@scripttoscreen.com. Or if you prefer, you can talk to our chief revenue officer, Alex Dinsmore at Alexd@scripttoscreen.com, and we can talk to you about building a successful strategy in today’s marketing environment.
This month's newsletter topic is about how you can reach customers and maximize your return…
This month's newsletter topic is about the impact AI has on Direct-to-Consumer, DTC, Marketing.
Alex Dinsmoor gives us a recap of the highlights at CES, Consumer Electronics Show.
What is DRTV and its significance? Direct Response Television (DRTV) is a form of marketing…
Ken and Barbi wrap up the year and share their thoughts on Direct to Consumer…
There are five key takeaways that you must be implementing to create a successful direct…