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Direct-to-Consumer
Direct-to-consumer (DTC) marketing is a strategy where companies sell products or services directly to consumers without middlemen like retailers. DTC marketing is as old as the Fuller Brush company when in the early 1900’s, makers of the Fuller brush sold their...Infomercial
Infomercials are a type of specialized television programming that is designed to sell or promote products, services, and ideas. Infomercials are not only longer in length allowing them to deliver more, in-depth information than traditional TV spots, they also seek an...Cost Per Order
Cost per order (CPO) can also be referred to as the cost per purchase. It is a core metric in determining the success of an infomercial or advertising campaign. In television, it is the cost of media to generate one product order. This figure is determined by taking...Fulfillment 3PL
3PL (fulfillment center) is a term generally used to describe the entity that is responsible for overseeing the journey of warehousing, packaging, labeling, shipping and tracking functions of an infomercial product. 3PL stands for Third Party Logistics. These...Media Ad Allowable
Media Ad Allowable is a dollar amount determined to be the maximum media expense that can be spent to sell a unit and exactly breakeven. In other words, the gross profit per unit, less direct selling/fulfillment costs is equal to the media cost. If a company was to...Script to Screen’s Insider Interview Podcast
