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DTC Marketing – The AI Takeover
DTC Marketing – The AI Takeover Today we’re looking at the impact of artificial intelligence on marketing, consumer behavior, and media production. It’s reshaping how businesses connect with their audience. AI is enabling hyper personalized...
DTC Marketing – CES 2024 Recap
DTC Marketing – CES 2024 Recap Hey everyone, it’s Alex Dinsmoor, coming to you with a CES 2024 recap. Excited to say that the traffic at the show was back to, I’d say, pre pandemic levels as people everywhere, trade show floors were...
DTC Marketing – The Good, the Bad, and the Bloopers
DTC Marketing – The Good, the Bad, and the Bloopers Ken: So first of all, talk a little bit about 2023. What is the most important and most exciting thing that happened in 2023? Barbi: Well, marketers were marketing again right after kind of a quiet 2022. People...
DTC Marketing – Top 5 Key Takeaways for DRTV Success
DTC Marketing – Top 5 Key Takeaways for DRTV Success There are five key takeaways that you must be implementing to create a successful direct to consumer campaign. The first one is, you must be solving a problem for your consumer. What is the problem that your...
DTC Marketing – How Important are Microsites…Very
DTC Marketing – How Important are Microsites…Very A lot of clients come to us, and they want to do a direct-to-consumer campaign. They have a corporate site, and they want to drive traffic to that corporate site. That’s a non-starter right off the...Script to Screen’s Insider Interview Podcast
