By Barbara Kerry There are many benefits to implementing an integrated direct-to-consumer (DTC) marketing campaign across the full spectrum of marketing channels. The top benefit is the ability to track, measure, and analyze exactly how your marketing dollars are...
A performance-driven marketing agency with 30 years of experience transforming companies, such as Bare Minerals, Shark/Ninja, Gwynnie Bee, and Nutrisystem, into best-selling brands. While many big, legacy brands tend to stick with traditional advertising, other newer...
The company helps seniors give their Medicare plans an annual checkup by providing better education and options to eligible consumers. The agency also reports that campaigns for NetSpend — which is continuing a short-form expansion with midform spots promoting the...
5 Ways to Build a D-to-C Model Using Response-Driven Performance Marketing Here are five proven ways to take ownership of the consumer/brand relationship from third-party distributors and implement a D-to-C strategy that will lead your business into a more profitable...
What You Need to Know About Direct-to-Consumer Marketing Going Direct-to-Consumer Direct-to-Consumer (or “D2C”), has become one of the most important forms of sales to get goods and services into the hands of the public. Direct-to-Consumer is the method of selling a...
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