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Barbara L. Kerry of Script To Screen: “Peaks and valleys are inevitable no matter how successful you are”
Thrive Global Peaks and valleys are inevitable no matter how successful you are. The economy and changes in technology are out of our control. Our primary medium for many years was television. When the social and digital age exploded our business took a big downturn...
Industry Leaders to Hold Webinar to Support Businesses By Sharing Case Study Tied to the Success of Marketing Blink Home Security
LOS ANGELES (PRWEB) APRIL 21, 2020 Script to Screen Co-Founder Ken Kerry, along with panelists from Havas Edge, Digital Target Marketing, and Blink will hold a webinar on using a Direct to Consumer, multi-channel advertising strategy to increase business revenue,...
Blink Case Study Presentation for the Inspired Home Show 2020
Blink Case Study Presentation for the Inspired Home Show 2020 Ken Kerry, Co-Founder and Chief Creative Officer of Script to Screen, was scheduled to present at the Inspired Home Show on 3/17/2020 in Chicago as to how Blink, a newcomer in the home automation/home...
The New Era Infomercial
The New Era Infomercial New Age of Advertising The new age of advertising, marked by advances in technology that have put every brand in direct contact with their consumer, has been called “the Wild West of Marketing.” The ubiquitous reach of digital media today is...
Part 2: 10 Pitfalls to Avoid in a Direct-to-Consumer TV Campaign
By Barbara Kerry There are many benefits to implementing an integrated direct-to-consumer (DTC) marketing campaign across the full spectrum of marketing channels. The top benefit is the ability to track, measure, and analyze exactly how your marketing dollars are...Script to Screen’s Insider Interview Podcast
