Video by Design: Not All Channels Are Alike Performance marketing always has had a unique and valuable feature: we are able to accurately measure the performance of each creative on each media channel, then we are able to scale that data to reach maximum media...
Core Basics of Performance Marketing – You have to be good on every platform – Part 2 of 2 Part 2 of 2 Video is still King As we approach the end of the year, it’s important for businesses to think about how they can weather any economic challenges...
Core Basics of Performance Marketing – You have to be good on every platform – Part 1 of 2 Part 1 of 2 Video is King As we approach the end of the year, it’s important for businesses to think about how they can weather any economic challenges that...
Behind the Scenes with Barbara Kerry Script to Screen’s Barbara Kerry talks spinning plates, learning the hard way, and great advice she got from her Dad. I’ve had the opportunity to connect with and learn from executives of major brands at...
Creative Matters! Watch this short video to learn invaluable insights into creative content. Do you need specific creatives for specific platforms? Is specific creative important for specific platforms? Is that a thing? Is it really necessary? Absolutely. Hey...
Sequential Creative Messaging: Is this the future of brand/product storytelling? Watch this short video to learn more about this exciting creative tactic and why it should be part of your strategy. Â ([00:02]): We as storytellers are always looking for ways to share...
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