The Amazon Blink team approached Script to Screen with a unique problem: How can we educate target audiences on a new product that may seem intimidating to use? The solution was simple, Direct Response Television. The Script to Screen team developed a testimonial-driven campaign featuring actual Blink owners, highlighting the streamline installation process and product features while also establishing a “peace of mind” theme. After airing the campaign, the Amazon Blink home security camera experienced a dramatic lift in sales, as well as increased brand recognition.