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DIRECT-TO-CONSUMER BLOG

“Focus on the process, not the outcome! The outcome is realized only when we are committed to the process!”

-W.E. (Bill) Mitchell
Marketing Expert, Author, Speaker

How Nike Thrived In Quarantine

How Nike Thrived In Quarantine

The economic landscape is rough, especially for products traditionally sold through retail. How do you sell your product at normal levels when many of your regular avenues of business are closed, or open only at reduced capacity? Clearly, the answer is a...

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Filming Ads Safely and Effectively Amid COVID-19

Filming Ads Safely and Effectively Amid COVID-19

So you’ve decided to include video marketing in your brand’s promotional strategy. But you’re probably wondering about best practices, common pitfalls, and other hacks to make your videos a success.
In 2020, online content is more important than ever, and for many small businesses, video content is now the main way to connect with customers.

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