Blog
DIRECT-TO-CONSUMER BLOG
“Focus on the process, not the outcome! The outcome is realized only when we are committed to the process!”
-W.E. (Bill) Mitchell
Marketing Expert, Author, Speaker
Super Bowl Advertising vs. Performance Advertising
In football, the pinnacle that a team can reach is winning the Super Bowl. Marketers also have a pinnacle. It also happens to be the Super Bowl. Having your product run a commercial spot in the big game is a huge moment. That said, is it worth it? Exposure When...
Watch The Secrets of Directing a Successful DTC Commercial
Veteran DRTV Agency Created and Executed Long-Form and Mid-Form Television Commercials for Groundbreaking Model "Our DTC ads bring home the benefits of the vacuum’s triple filtration technology which easily handles dirt, dust, and allergens without fuss or strong...
How Can a DTC Strategy Work for Electric Vehicles?
Electric Vehicles (EV) were one of the many highlights of the 2021 Consumer Electronics Show (CES). Can a DTC strategy work for EV?
Script to Screen Selected for New Snow Joe Products Campaign After Successful Work for Sun Joe
Previous Success with Sun Joe Ads Earns DRTV Agency additional work for Snow Joe’s Snowblowers and Snowshovels lines.
Script to Screen’s 2020
2020 was a year of challenge for everyone. It was also a year that showed us we could meet those challenges and pivot into success.
Ken Kerry of Script to Screen: 5 Things You Need To Know To Create A Very Successful Lifestyle Brand
An Interview With Vicky Colas Be everywhere! It’s common knowledge but NOT common practice to have your lifestyle brand seen everywhere your customers are consuming content. We all do it. We navigate seamlessly throughout our day from TV to our phones to our...