Blog
DIRECT-TO-CONSUMER BLOG
“Focus on the process, not the outcome! The outcome is realized only when we are committed to the process!”
-W.E. (Bill) Mitchell
Marketing Expert, Author, Speaker
The Key to an Effective Infomercial Script
Want to add an infomercial or long form commercial to your marketing mix? Here’s how to write a script that will produce results.
Script to Screen Announces Webinar on What You Need to Know When Launching a Product into Retail in 2022
DRTV Expert Ken Kerry and Creator and DTC Retail Expert Bryan Corlett Discuss What Retailers Are Looking For and How to Drive Retail Sales
How Businesses Can Thrive in a Review-Based Economy
We are now living in what can be considered a “review-based economy,” where customer reviews can either make or break any business.
Who Watches Infomercials?
Who watches infomercials? The short and simple answer is everyone at some point, but that may not be the real question.
Brand Versus Direct-to-Consumer Advertising
The power of Direct-to-Consumer advertising not only educates a potential customer, but instead of your company trying to make the case to purchase your product, you use your previous customers to sell for you.
Preeminent, Direct Response Company Script to Screen Celebrates 35-Year Anniversary
Award-winning, integrated Direct Response infomercial production company Script to Screen will soon celebrate its 35th anniversary as one of the country’s leading Direct-to-Consumer (DTC) video marketing ad agencies.