Blog
DIRECT-TO-CONSUMER BLOG
“Focus on the process, not the outcome! The outcome is realized only when we are committed to the process!”
-W.E. (Bill) Mitchell
Marketing Expert, Author, Speaker
Sequential Creative Messaging: Is this the future of brand/product storytelling?
Watch this short video to learn more about this exciting creative tactic and why it should be part of your strategy.
See How to Maintain Your ROI in Challenging Times
Watch this short video: See what the data says about ROI and understand how cutting your budgets is a recipe for long-term failure. Data doesn’t lie!
3 Things Successful Businesses Do When the Economy Shifts
Shifting Economy?
Whether it’s a tough or booming economy there are 3 things highly successful companies do that others won’t.
Why Digital Brands Are Trying Traditional Media…Here’s Why.
Learn why so many native digital brand GIANTS are moving into Television.
And see how it’s translating into BIG returns! How about break-even versus 3-1 MER (Media Efficiency Ratio)!!
What is Your Company’s Side Door?
Take a look at this 4-minute video to find the “White Space” for your product. Don’t get lost among your competition…go in through the “Side Door.”
After Achieving Success in the Digital Advertising Waters, Banjo Minnow™ Launches in The Deep Blue on National Television
Script to Screen, a Direct Response/Direct-to-Consumer agency with 35 years of experience as the market leader is entering the next launch phase for Banjo Minnow™, with a long-form DRTV campaign.