Blog
DIRECT-TO-CONSUMER BLOG
“Focus on the process, not the outcome! The outcome is realized only when we are committed to the process!”
-W.E. (Bill) Mitchell
Marketing Expert, Author, Speaker
What DR Marketers Have Known All Along Turns Out To Be True
Traditional agencies talk about impressions. Direct Response marketers know the only thing that matters is results.
Is Your TV Advertising Working? How Do You Know?
You can get accountability for every television airing you buy. See samples of reports that help you optimize your media purchasing.
Testimonials: a DR essential.
Obtaining and recording powerful testimonials is essential in today’s Direct Response marketing environment. Watch as we show you an example of how to.
“WHY” LONG FORM DRTV? THE BUSINESS CASE
Read the Business Case for Direct Response Television. See 18 reasons to use DRTV.
Nescafe’s new DRTV campaign featuring Mario Lopez
Introducing Nescafe Dolce Gusto- Host Mario Lopez shares his passion for espresso in the Long-Form commercial created and produced by Script to Screen.